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发表于 2010-1-4 00:08:25 |显示全部楼层
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For decades, local traders used the nanme "ugg" to describe their product, which - legend has it - dates to the days when shearers wrapped sheepskin around their feet to keep warm. Surfers, too, recognised their values, pulling on the boots when they appeard from the surf.
Then in 2004, at the height of the ugg-boot craze, Australian manufacturers - most of them small outfits with a handful of workers - received letters from an American conglomerate, Deckers Outdoor Corporation, instructing them to stop using the name or face litigation.
Deckers, it appeard, had bought the trademark, and it did not want competition, not even from the likes of Westhaven Industries, a disabled services charity that uses 65 people at its factory in New South Wales.
The McDougalls had appealed to the orgaisation that regulates trademarks in Australia, claiming that ugg - originally an abbreviation of ugly, so it is believed - was a generic term. This week they received the news that the regulator, IP Australia, agreed. The name is to be removed from the register of trademarks. Local manufacturers can once again call their boots uggs.
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